Forging an aesthetic of uncompromising individuality defined by meticulous craftsmanship, in 2007, YMYL introduced to the world its iconic leather shoulder holster for iPhone and iPod, keeping dancers, cyclists, runners, skaters, bikers and badasses worldwide, hands-free and connected to their devices and personal carry essentials.

Broadening the shape of extracorporeal portability, YMYL marries refinement and subversion; a modern classic sensibility that revels in the flouting of conventions and reimagining orthodoxy.